Valens GroWorks Corp (CSE:VGW, OTC:MYMSF) released its tenth episode on its Extraction podcast this week, which was sponsored by Leafly, one of the world’s largest cannabis information resources. Joining the hosts was Leafly Canada’s Managing Director Jo Vos, who is a senior brand marketing and strategy leader with expertise in building some of North America’s most iconic companies. During the podcast, Vos talked about working in cannabis, bringing the Leafly legacy to Canada and why cannabis is all about connection. Plus she provided insight into Leafly’s origins and what they have in store for 2019.
Vos described the Leafly brand in Canada as a “start-up within a start-up,” as they have to build the brand from scratch while adapting to the strict rules and regulations set forth by Health Canada. However, Vos pointed out that the Canadian market doesn’t have much to offer consumers when compared to the more mature and less conservative markets in the US.
“We want to be part of your success, whether you’re a retailer, or a brand, or a licensed producer, or a First Nations community,” said Vos.
Vos also announced that Leafly would be launching a new POS integration for retailers, which will allow them to display real-time inventory so consumers can see what’s in stock. Additionally, Vos believes that the future of cannabis will become more personalized as consumers educate themselves about cannabis and look towards wellness products to combat common issues like anxiety and sleep.
“Everybody is different. Your endocannabinoid system is a unique fingerprint…That’s why the curation piece is going to be so critical as people try to find consistency in these experiences,” said Vos.
To listen to the podcast, click here.