USA Technologies Announces Planned Loyalty Integration with Apple Pay

USA Technologies, (NASDAQ:USAT), a payment technology provider of cashless and mobile transactions in self-serve retail, today announced it plans to integrate its MORE. loyalty and payroll deduct platform with Apple Pay, for use at up to 300,000 machines nationwide. Following the integration, unattended operators will be able to offer an enhanced experience to their customers using Apple Pay, which is transforming mobile payments with an easy, secure and private way to pay that’s fast and convenient.
As quoted in the press release:

In turn, consumers making a purchase will be able to take advantage of exclusive offers, promotions and discounts toward future purchases at participating self-serve machines connected to USAT’s ePort Connect platform. USA Technologies plans to roll out the technology to select unattended retail locations nationwide over the coming months. USAT will be demonstrating the technology on January 5th at The Digital Money Forum at CES 2017.

Integrating the MORE. loyalty program with Apple Pay would allow operators in the unattended market to give consumers a nearly frictionless loyalty and payment experience. Rather than going through a cumbersome process to swipe a physical card or pay with cash, consumers paying with Apple Pay at participating ePort merchant locations would simply hold their iPhone or Apple Watch to the contactless reader to pay, earn and redeem loyalty points with a single motion if they are already participating in USAT’s MORE. program. If they are not yet participating in MORE., they will have the opportunity to instantly enroll and have the digital loyalty card added right to Apple Pay. The experience from start to finish is much more efficient for both operators and consumers.

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