Wonderful Pistachios Expands Esports Marketing With Content Partnership

- As part of its continued quest to promote healthy snacking done right, Wonderful ® Pistachios is furthering its investment in esports through a content partnership with streamer Brennon "GoldGlove" O'Neill. As part of this marketing campaign across Twitch and YouTube gaming channels, Wonderful Pistachios is targeting adventurous snackers who are in pursuit of flavor to bring awareness to its newest No Shells BBQ and No Shells Sea Salt & Vinegar varieties.

Wonderful Pistachios' annual North America retail sales last year surpassed the $1 billion milestone with a robust and growing number of product offerings, positioning this premium nut brand for success as it continues to expand its footprint and reach new audiences.

"Over the years Wonderful Pistachios has become a household name through strategic partnerships with some of the most recognizable Hollywood talent, professional athletes, social media influencers and so much more. Our esports expansion only furthers our mission to share our favorite plant protein snack nut with new audiences, and on newer platforms that have tremendous growth potential," said Adam Cooper , senior vice president, Wonderful Pistachios.

With 47 million U.S. adults being esports fans according to a report by MRI Simmons , and more than 80% of esports fans reporting that they eat or drink while watching ( Newzoo ), the convenience of Wonderful Pistachios No Shells makes marathon gaming (and snacking) easy for esports fans.

Wonderful Pistachios has partnered with GoldGlove for three sponsored livestreams through October, reaching his dedicated social media and streaming audience of 1.4MM followers on Twitch , 1.2MM subscribers on YouTube , 400.6K followers on Twitter , and 148K followers on Instagram .

"The No Shells pistachios are a seriously-delicious, one-handed and guilt-free snack while gaming," shared GoldGlove. "You can pour straight from the bag for no mess and no greasy fingers – trust me, your controllers and keyboards will thank you later."

The deal will begin with GoldGlove broadcasting NBA 2K starting Friday, September 17 at 4 p.m. PST on Twitch, and continue with additional broadcasts in September and October. As part of the streams, viewers will have an opportunity to redeem an exclusive promotional offering on all Wonderful Pistachios No Shells varieties.

No Shells, New Flavors and Less Mess
The Wonderful Pistachios esports marketing campaign highlights the newest No Shells flavors, BBQ and Sea Salt & Vinegar, which hit shelves in March 2021 . Adding to its existing lineup of No Shells, the new No Shells flavors give people even more choice when it comes to selecting a healthy and delicious snack.  Wonderful Pistachios No Shells are also available in Roasted & Salted, Lightly Salted, Honey Roasted, and Chili Roasted.

According to Information Resources, Inc. (IRI), a data analytics and market research company focused on the consumer packaged goods industry, the popularity of Wonderful Pistachios No Shells has made Wonderful Pistachios one of America's fastest-growing snack brands, driving double-digit growth for the company.

Wonderful Pistachios No Shells flavor varieties are available in convenient .75 oz single-serve packs that are perfect portion control for gamers between meals, as well as larger 5.5 oz, 11 oz, or 22 oz options for sharing. Compared to potato chips, pistachios offer three times as many pieces per serving providing 49 nuts per ounce, compared to just 15 potato chips. Wonderful Pistachios are a good source of plant protein (6 grams per 1oz serving) and fiber (3 grams per 1oz serving). Additionally, about 90% of the fats found in pistachios are unsaturated, for a trio of nutrients that may help keep snackers feeling fuller for longer, that could be beneficial for longer gaming sessions.

For more information about Wonderful Pistachios, please visit GetCrackin.com , Facebook at /WonderfulPistachios , and Instagram at @WonderfulPistachios .

Wonderful Pistachios
Wonderful Pistachios is the world's largest vertically integrated pistachio processor and marketer. Located in California's Central Valley, our nuts are Non-GMO Project Verified, providing a smart, healthy choice for consumers around the world. Our nuts can be found in stores nationwide and online under the flagship brand, Wonderful ® Pistachios. For more, visit: wonderfulpistachios.com , or follow us on Facebook , Instagram , and Twitter .

Wonderful Pistachios is part of The Wonderful Company, a privately held $5 billion company that also has iconic brands such as Wonderful ® Halos ® , FIJI ® Water, POM Wonderful ® , JUSTIN ® Wine, and Teleflora ® . To learn more about The Wonderful Company, visit www.wonderful.com , or follow us on Facebook , Twitter and Instagram . To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr .

Wonderful Pistachios Logo (PRNewsfoto/Wonderful Pistachios)

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SOURCE Wonderful Pistachios

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"That's a Win"

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NorthStar Gaming Announces Plans to Launch Betting Platform Canada-Wide

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Premium gaming experience

The NorthStar Bets brand promise is to deliver a premium gaming experience that is differentiated from alternatives in several important respects. Real-time sports news, statistics, analysis and proprietary editorial content is integrated directly in the NorthStar betting environment. Personalized customer service is designed to achieve rapid resolution of any issues. The platform is built on best-of-breed gaming content and technology from leading global providers. Most recently, the Company announced the integration of Artificial Intelligence capabilities that will help tailor the experience to the specific preferences of individual users.

Key strategic milestone

The national launch is expected to significantly expand NorthStar's addressable market and accelerate its growth. The Canadian online sports betting and iGaming market is estimated to reach $8.5 billion by 2026, and more than 60% of the market is outside Ontario.1 A growing customer base will leverage the Company's investments in highly scalable infrastructure, human resources, proprietary content and marketing. Furthermore, building the brand and customer base across the country will help ensure NorthStar is well positioned as provinces establish their regulatory frameworks.

NorthStarBets.com will be offered through a wholly-owned subsidiary of the Company2 acquired earlier this year with the purchase of Slapshot Media Inc. as the first step towards national expansion.

NorthStar customers in Ontario will continue to access the platform through the existing NorthStarBets.ca website.

For more information on NorthStar Gaming, please visit www.northstargaming.ca.

About NorthStar Gaming
NorthStar proudly owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. NorthStar also provides managed services to Spreads.ca an iGaming site owned and operated by the Abenaki Council of Wolinak.

A Canadian company, NorthStar is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering thanks to its partnerships and agreements with leading media companies. NorthStar is committed to operating at the highest level of responsible gaming standards.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.

Cautionary Note Regarding Forward-Looking Information and Statements
This communication contains "forward-looking information" within the meaning of applicable securities laws in Canada ("forward-looking statements"), including without limitation, statements with respect to the following: financial guidance for 2023, expected performance of the Company's business, expansion into new markets and future growth opportunities and expected benefits of transactions. Forward-looking statements are provided for the purpose of presenting information about management's current expectations and plans relating to the future and allowing readers to get a better understanding of the Company's anticipated financial position, results of operations, and operating environment. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "continues", "forecasts", "projects", "predicts", "intends", "anticipates" or "believes", or variations of, or the negatives of, such words and phrases, or state that certain actions, events or results "may", "could", "would", "should", "might" or "will" be taken, occur or be achieved. This information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking statements. Such factors include, among others, the following: risks related to the Company's business and financial position; risks associated with general economic conditions; adverse industry risks; future legislative and regulatory developments; and the ability of the Company to implement its business strategies. NorthStar believes the expectations reflected in such forward-looking statements are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Information contained in forward-looking statements in this communication are provided as of the date hereof and NorthStar disclaims any obligation to update any forward-looking statements, whether as a result of new information or future events or results, except to the extent required by applicable securities laws.

For further information:
NorthStar Gaming
Ben Powell
647 532 3948

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