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RocketBoots
Investor Insight
RocketBoots is a high-growth investment opportunity with an AI-based scalable SaaS model, targeting a $2.4 billion+ market in retail and banking. With strong enterprise adoption, a significant customer site pipeline, and proven cost-saving solutions, ROC is well-positioned for global expansion and recurring revenue growth.
Overview
RocketBoots (ASX:ROC), an Australian innovator in AI-driven computer vision software products, is transforming the retail and financial services landscape. Evolving from its 2004 inception as an internet application consultancy, RocketBoots now stands at the forefront of AI-powered software, empowering businesses to optimize operations and elevate customer experiences.
RocketBoots' proprietary solutions leverage the combined power of machine learning, advanced analytics and cloud computing to deliver tangible results. The company’s technology tackles critical challenges, slashing operational costs, mitigating self-checkout losses and staff fraud, while simultaneously boosting service, sales and customer loyalty.
Real-world Impact, Proven Results
Deployed across major banks, large retail chains, and trialing with multinational enterprises, RocketBoots' impact is undeniable. Four contracted customers on multi-year terms, coupled with a growing pipeline of trials and opportunities, demonstrate the company's ability to deliver significant value.
$2.4 Billion+ Market Opportunity
Operating in a high-growth sector, RocketBoots targets a total addressable market (TAM) exceeding $2.4 billion across Australia, New Zealand, the United Kingdom, the European Union and North America. Its cloud-based platform enables seamless scalability, managing software deployments across global locations from its Sydney headquarters. RocketBoots utilizes a recurring revenue SaaS model, following a one-time activation fee, ensuring predictable and sustainable growth. Future expansion into new geographies and software portfolio additions promises further TAM growth.
Poised for Explosive Growth
With a global enterprise pipeline of over 35,000 retail and banking locations, RocketBoots is primed for significant expansion. The company is aggressively pursuing international growth, with the potential to secure contracts for over 10,000 sites from its existing nine customers who are already engaged in paid contracts, trials or evaluations for major/multi-year agreements.
Leadership and Innovation
RocketBoots is led by seasoned executives with deep expertise in AI, technology commercialization and financial markets. The company’s unwavering commitment to innovation, data security and enterprise-grade scalability mitigates key risks associated with new technology adoption.
Company Highlights
- Mission: RocketBoots empowers global retail and banking giants to slash operating expenses and losses while boosting service, sales and customer loyalty.
- Proven Tech: Validated internationally by top retailers and banks, RocketBoots’ AI-powered software delivers a strong ROI and fuels long-term customer retention. Demand is proven.
- The Advantage: The company’s flagship platform uniquely unifies loss prevention, workforce management, and customer experience — a game-changer for integrated store and branch operations.
- Expert team: Led by seasoned executives and AI specialists, RocketBoots has a strong track record of delivering its cutting-edge computer vision and machine learning software internationally.
- Scale Without Limits: The company’s hybrid cloud/on-prem architecture enables rapid scaling across thousands of locations without massive infrastructure investment or staffing increases.
- Explosive Growth Potential: With a more than 35,000-site global enterprise pipeline and nine international trials already completed or nearing completion (including multinational retailers), RocketBoots is primed for global expansion.
- Massive Market: The more than $2.4 billion addressable market (just retail grocery and branch banking in current territories) is only the beginning. The company is eyeing adjacent sectors, new geographies, and expanding its software portfolio.
Key Technology
RocketBoots provides a unique unified loss prevention, workforce management and customer experience software platform.
The company’s technology enables retailers to:
- Automatically detect potential theft at self-checkouts
- Automatically detect staff fraud at registers e.g. sweethearting
- Revolutionise workforce planning:
- Lower cost staffing with no service impact
- Improved service to reduce queue abandonment & lost sales
Rocketboots also enables retail banks to:
- Revolutionise omni channel workforce planning:
- Lower cost staffing with no service impact
- Improved service to reduce abandonment and lost sales
- Speed up digital channel customer response times by unlocking hybrid working opportunities through precise scheduling of branch staff latent capacity and idle time
- Computer vision – Analyzes live and recorded video feeds to detect, track and interpret human behavior, vehicle movement and in-store activity.
- A hybrid, highly scalable cloud/on-prem architecture that enables secure, remotely managed deployment across customer sites all over the world.
- Out-of-the-box user interfaces that show:
- SCO theft risk alerts
- Fraud risk alerts
- Real-time and historical service and workforce related analysis
- Future staff scheduling and rosters
- Edge computing – Reduces cloud bandwidth costs and enhances data security by processing video on-site while only syncing key insights to the cloud.
- APIs – Enables integration with enterprise systems such as POS (point-of-sale), workforce management and CRM (customer relationship management) platforms.
- Enterprise-grade security and compliance – Regularly penetration-tested and aligned with the security requirements of global banks and retailers.
Retail Applications
Reduce loss and staff costs whilst simultaneously improving customer experience and productivity.
Banking Applications
RocketBoots enables banks to materially reduce operational expenses whilst simultaneously improving customer experience, loyalty & NPS.
Leadership Team
Joel Rappolt – Chief Executive Officer
An experienced technology entrepreneur, Joel Rappolt joined RocketBoots in 2007 and has been CEO since 2013. He has led the company's transition from delivering app development services into developing software products that leverage machine learning, computer vision and IoT to solve longstanding business problems.
Robin Hilliard – Founder and Chief Technology Officer
Robin Hilliard founded RocketBoots in 2004 and has guided its evolution into a focus on computer vision research and software products. With over four decades of experience in software development, he has been the CTO since 2013.
Roy Mckelvie – Independent Chair and Non-executive Director
Roy Mckelvie is the chairman of Encompass Corporation, Wagesafe Limited and Infocus Wealth Management. He is the former CEO of Transfield Holdings and Gresham Private Equity, and previous managing director and Asian head of Deutsche Bank Capital Partners in Hong Kong .
Aaron Seeto – Chief Financial Officer
Aaron Seeto has more than 13 years of experience as an outsourced CFO for private and public companies across various industries, including technology, legal and financial services, and hospitality.
Karl Medak – Non-executive Director
Karl Medak has nearly 40 years of experience in the information and communications technology sector, having worked with organizations such as Telstra, Ericsson Australia and Lend Lease Communications. He co-founded The Frame Group in 2000 and has been a non-executive director of RocketBoots since 2007.
Cameron Petricevic – Company Secretary and Non-executive Director
Cameron Petricevic has more than 17 years of experience in the financial industry, with roles at AXA Asia Pacific Holdings and Acorn Capital. He is a partner at Kentgrove Equity Partners and has extensive experience in valuations, mergers & acquisitions and portfolio management.Superpowers for in-person service businesses using AI
RocketBoots: Superpowers for In-person Service Businesses Using AI
RocketBoots (ASX:ROC) presents a compelling high-growth investment opportunity with its AI-driven, scalable SaaS model, targeting a $2.4 billion+ market across retail and banking. Backed by strong enterprise adoption, a robust pipeline of customer sites, and a track record of delivering proven cost-saving solutions, ROC is primed for global expansion and sustained recurring revenue growth.
Since its inception in 2004 as an internet application consultancy, RocketBoots has evolved into a leader in AI-powered software, helping businesses enhance operations and elevate customer experiences. The company delivers proprietary solutions that drive measurable impact. Its technology addresses key business challenges—reducing operational costs, preventing self-checkout losses and staff fraud—while simultaneously improving service quality, increasing sales, and strengthening customer loyalty.
RocketBoots offers a unique, all-in-one software platform for loss prevention, workforce management, and customer experience optimization. Its advanced technology empowers retailers to detect potential theft and identify staff fraud at registers.
Company Highlights
- Mission: RocketBoots empowers global retail and banking giants to slash operating expenses and losses while boosting service, sales and customer loyalty.
- Proven Tech: Validated internationally by top retailers and banks, RocketBoots’ AI-powered software delivers a strong ROI and fuels long-term customer retention. Demand is proven.
- The Advantage: The company’s flagship platform uniquely unifies loss prevention, workforce management, and customer experience — a game-changer for integrated store and branch operations.
- Expert team: Led by seasoned executives and AI specialists, RocketBoots has a strong track record of delivering its cutting-edge computer vision and machine learning software internationally.
- Scale Without Limits: The company’s hybrid cloud/on-prem architecture enables rapid scaling across thousands of locations without massive infrastructure investment or staffing increases.
- Explosive Growth Potential: With a more than 35,000-site global enterprise pipeline and nine international trials already completed or nearing completion (including multinational retailers), RocketBoots is primed for global expansion.
- Massive Market: The more than $2.4 billion addressable market (just retail grocery and branch banking in current territories) is only the beginning. The company is eyeing adjacent sectors, new geographies, and expanding its software portfolio.
This RocketBoots profile is part of a paid investor education campaign.*
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RocketBoots Investor Kit
- Corporate info
- Insights
- Growth strategies
- Upcoming projects