DGTL Holdings

Overview

Digital media and marketing technologies are constantly evolving, with social media apps such as TikTok, Snapchat, and YouTube experiencing growth, especially during the pandemic and with the adoption of Artificial Intelligence (AI). Influencer marketing also thrived in 2021, and the industry is expected to grow to US$14 billion in 2021, which shows how powerful social media marketing has become. For investors looking into this space, established digital marketing companies that know how to work with social media are an impressive proposition.

DGTL Holdings (TSXV:DGTL) is a venture capital asset management company focused on acquiring and accelerating transformative and disruptive social media, marketing and advertising technologies (martech/adtech), powered by artificial intelligence (AI).

DGTL stands for Digital Growth Technologies and Licensing and the company specializes in acquiring and advancing fully commercialized enterprise-level B2B software-as-a-service (SaaS) platforms in key growth categories, using a range of unique capitalization structures.

DGTL’s mission is two-fold. First, to build a diversified portfolio of high growth and disruptive digital media and martech SaaS for investors — filling a gap in the micro and small capital markets. Second, to create a wall garden ecosystem of digital media/marketing technology to offer a full-service platform to Fortune 100 level brands, like Fannie Mae or AEON.

DGTL’s mission is to help brands and agencies optimize their digital marketing efforts by leveraging the power of AI technologies. Tracking digital trends and evolving with changes in digital media, martech and adtech will also allow DGTL to create personalized and long-lasting relationships with influencers and content creators.

The company’s first acquisition is #HASHOFF, an innovative and scalable self-service SaaS solution for brands and agencies. It provides marketers with the tools to leverage the gig economy and engage with over 140 million potential freelance creatives and content creators.

Additionally, this proprietary technology leverages an amplified measurement center. This solution enables companies full access to data and analytics to enhance their brand online and in the space of digital marketing.

In February 2021, DGTL announced it had signed a new campaign activation surrounding the NCAA March Madness sporting event. The following month, the company revealed it was awarded a new social media marketing campaign contract from a globally recognized consumer packaged goods brand. Achieving high-quality contracts with big clients like these pushes DGTL forward in the digital media and advertising space.

With a grasp on evolving trends in social media and the overarching digital space, DGTL aims to take a significant position in this market.

Company Highlights

• DGTL Holdings is a technology-focused, investment and mergers and acquisitions company aimed at acquiring and advancing emerging technologies in digital media and advertising. Significant industries include social, mobile, gaming, and streaming
• The company empowers global brands through story-telling and innovative, fully commercialized enterprise SaaS solutions to optimize advertising and connection with the right content creators.
• DGTL’s flagship solution, #HASHOFF, is a platform that allows brands and agencies to recruit online creatives through commercial partnerships.
• In February 2021, the company announced a video-based social media activation campaign centered around the 2021 NCAA Men’s basketball championship. This campaign spotlights influencers engaging with the event.