Versus Systems Officially Launches New Integrated Consumer Platform for Video Games and Esports

Versus Systems Inc (CSE:VS), a leading provider of brand engagement technology announced the release of its new integrated consumer platform for gaming, Winfinite.

Further, it was revealed that Versus Systems’ first partner 704Games have officially launched the full integration of the Winfinite platform into NASCAR Heat Mobile which is available on Android and iOS.

As quoted in the press release:

The new platform will provide game publishers and developers the ability to easily integrate advanced player engagement technology and utilize Versus Systems’ expertise in prize-based contest and sweepstakes regulations to set up hassle-free in-game competitions and achievements for their players.

With WINFINITE, game developers can now offer a wide-variety of prizes, including both in-game and real-world items, attaching those prizes to in-game competitions, milestones, or other achievements of the publisher’s choosing. Game developers, publishers and fans can learn more about the WINFINITE platform’s unique features by checking out a new video on Versus Systems official YouTube channel, available by clicking here.

“WINFINITE leverages Versus Systems’ deep expertise in connecting brands with consumers in highly engaging ways,” said Matthew Pierce, CEO of Versus Systems. “Our focus is to take any entertainment content – games, AR/VR, streaming media – and make it even more fun, building deeper engagement and replayability. NASCAR Heat Mobile is our first partner for the official launch as it’s a perfect early showcase of our platform’s unique ability to increase user engagement with brands through competitive online matches that offer players the chance to win real-world prizes.”

Versus Systems’ full integration of the WINFINITE platform into NASCAR Heat Mobile gives fans the chance to win epic prizes by getting behind-the-wheel of their favorite NASCAR driver’s ride in “Daily Heats.” Speedway Motorsports, Inc. (SMI) has partnered with 704Games and Versus Systems for the WINFINITE 100 to offer up $100,000 in ticket vouchers for players to attend 2018 NASCAR races. Players can race for a range of prizes, including the SMI ticket vouchers, in-game rewards, and official NASCAR gear now through June 24.

During WINFINITE’s initial launch phase, NASCAR Heat Mobile players have raced in more than 280,000 Daily Heat challenges, providing players with more than 200,000 in-game prizes.

Click here for the full press release.