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Enthusiast Gaming Holdings (TSXV:EGLX), gaming media company announced that it has entered into a marketing agreement with Evolve ETFs. It is the first company in Canada to launch an esports-focused ETF, the Evolve HERO esports index. As part of the agreement, Enthusiast Gaming will promote Evolve ETFs across its network of sites, including being a …
Enthusiast Gaming Holdings (TSXV:EGLX), gaming media company announced that it has entered into a marketing agreement with Evolve ETFs. It is the first company in Canada to launch an esports-focused ETF, the Evolve HERO esports index. As part of the agreement, Enthusiast Gaming will promote Evolve ETFs across its network of sites, including being a a partner on GamingStreet.com, its gaming investment site.
As quoted in the press release:
HERO is Canada’s first esports ETF and is designed to provide investors with access to equity securities of companies in the video game industry. The HERO Index aims to capture the performance of the Solactive gaming and esports Index. The passive fund incorporates global securities with exposure to the video game and esports markets.
Under the Agreement, Enthusiast will launch a year-long advertising campaign for Evolve across its Canadian inventory of digital advertising solutions on its network of websites. In addition, Enthusiast will create advertising editorials and content through its newest website, GamingStreet.com, which was launched to inform and educate investors about the video gaming industry. Evolve will also be the premium sponsor at the Gaming Industry Summit, which will be held on the opening day of Enthusiast Gaming Live Expo (EGLX) in October 2019. Further details on the Gaming Industry Summit will be announced shortly.