First Global Launches World's First Social Messaging Remittance Service with LianLian Pay on the WeChat Platform from the USA

First Global Data (TSXV:FGD) has announced the launch of the world’s first and only social messaging remittance solution.
As quoted in the press release:

The first phase of the service enables North American WeChat users to send money directly to a recipient in China. Funds are disbursed directly to the recipient’s bank card/bank account at any bank in China.
The inaugural launch is taking place in the State of Illinois first where 5% of the total population is of the Asian demographic.
According to Wikipedia, “Illinois is a state in the Midwestern region of the United States, achieving statehood in 1818. It is the 6th-most populous state and 25th-largest state in terms of land area, and is noted as a microcosm of the entire country.”
The social remittance solution aptly named “Happy Transfer” is all about the user experience as it relates to convenience, speed of send, ease of use, and pricing . All of the foregoing is intended to create happy users.
One of the notable features of the remittance solution is the comparison pricing engine that shows in a transparent fashion the cost savings as compared with peer companies in the cross-border space.
Following the launch in Illinois, other States are expected to be rolled out within 10 days, with a phased approach to encompass all 50 States. LianLian will be strategically marketing to Chinese communities within the WeChat platform as well as localized in-State marketing and employing targeted social media techniques. The companies are working toward a full USA rollout within a 120 day timeframe.
LianLian and First Global are contemplating expanding the social messaging remittance solution beyond the North American market in order to capture a wider geographic distribution base of WeChat users.

Click here to read the full press release.