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Uber has redesigned its app for drivers for the first time.
Uber has redesigned its app for drivers for the first time.
According to an article on Wired:
It’s the culmination of a massive, yearlong design process to which nearly 100 Uber employees contributed. The new app will transform Uber’s driver software into a management platform offering tools to help its drivers tend and grow their businesses. “We’ve had this fragmented communication with drivers over email and we just didn’t have information available for them,” says Jeff Holden, the longtime Amazon executive who joined Uber last year as head of product. “We wanted to completely re-invent the driver app.”
The new app reflects how the company’s take on design has evolved in the six years since it was founded. From the start, Uber’s simplicity was its selling point. And that approach was easy to maintain when the product was new and the team was small. “There’s this core principal of seamless design, there was that magic associated with pushing a button and getting a car,” says Nundu Janakiram, who, as Uber’s Head of Core Experience, first championed the redesign. “How can you apply that same magic to more things? That’s the Uber design philosophy we try to pull through all the products that we build.”