Twitter Launches Moments Feature

Twitter (NYSE:TWTR) has announced a new feature named Moments, which brings together related tweets in an accessibly narrative.
According to an article on Wired:

A few months ago, a team at Twitter began to test a new feature. Codenamed Project Lightning, this project was an attempt at making Twitter easier to understand, especially if you’re not a power user, or new to the platform entirely. “When you jump into Twitter,” says Madhu Muthukumar, a product manager at Twitter, “things are already mid-stream. Because you’re not on Twitter most of the day. So when you get there, the odds that something started the second you got there is low.” Internally, they thought providing a better sense of context and history might go a long way toward getting people up to speed.
 
[…] Coming to Twitter users in the US beginning today and around the world soon, Moments are, as Muthukumar says, “just tweets in a row.” They’re curated collections of tweets, images, videos, anything you can find on Twitter today. Everything is full-screen, with big images and video. Moments have beginnings and endings, and can change and evolve over time. Mechanically, they feel a lot like Snapchat Discover, except you follow stories instead of brands. Moments are a respite for people who’d otherwise waste time furiously refreshing their timeline, and far more importantly, they’re a way to use Twitter for people who don’t get Twitter at all.

Click here to read the full article on Wired.