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A new study has found that Snapchat is a more rewarding user experience than Facebook (NASDAQ:FB).
A new study has found that Snapchat is a more rewarding user experience than Facebook (NASDAQ:FB).
According to an article on Tech Insider:
In its early days, it was hard to figure out Snapchat. Unless you were a teen who was obsessed with the app, you might have thought it was primarily used for sexting.
Fast forward to 2015, and with 100 million daily users it’s clear that Snapchat is on to something more.
Perhaps it’s because many people find Snapchat an enjoyable way to communicate — more enjoyable than using Facebook, according to new research.
A study by the University of Michigan assessed how 154 college students used their smartphones and found that, next to face-to-face interactions with people, the most “rewarding” communication happened through Snapchat.
“On the surface, many people view Snapchat as the ‘sexting app,'” Joseph Bayer, the study’s lead author and a researcher at the University of Michigan, said in a statement. “But instead, we found that Snapchat is typically being used to communicate spontaneously with close friends in a new and often more enjoyable way.”