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Outrage Against Snapchat Illustrates Difficulty of Monetizing Apps

Morag Mcgreevey
Jul. 15, 2015 04:45PM PST
Emerging Technology Investing

Business Insider reports that Snapchat has been receiving backlash since its decision to feature live events coverage and the Discover feature (a collection of media partnerships, including CNN and the Daily Mail) more prominently within its design. According to the article: Since the update, the app has been flooded with nearly 2,000 one-star reviews in Apple’s …

Business Insider reports that Snapchat has been receiving backlash since its decision to feature live events coverage and the Discover feature (a collection of media partnerships, including CNN and the Daily Mail) more prominently within its design.
According to the article:
Since the update, the app has been flooded with nearly 2,000 one-star reviews in Apple’s App Store, criticizing the decision to place Discover and live events above other people’s individual snap stories. The feedback is so negative that Snapchat’s average review rating in the App Store has dropped from two-and-a-half to one-and-a-half stars.
Discover […] was previously limited to its own tab to the right of the main Stories window. This meant that if you wanted to see a story from Vice, you had to actively seek it out.
Now, Discover is lumped in where you view all of your friends’ stories, so you see the logos from Snapchat’s media partners anytime you want to see a new story.
Click here to read the full article on Business Insider.

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