Emerging Technology

Breaking Data (TSXV:BKD) has announced that its GIVEMESPORT has been selected to broadcast the PGA Championship live from Quail Hollow on August 10-13th to its UK audience on Facebook live. As quoted in the press release: GIVEMESPORT is the leading sports publisher in the world on Facebook with 26.2m fans and will use Facebook Live …

Breaking Data (TSXV:BKD) has announced that its GIVEMESPORT has been selected to broadcast the PGA Championship live from Quail Hollow on August 10-13th to its UK audience on Facebook live.
As quoted in the press release:

GIVEMESPORT is the leading sports publisher in the world on Facebook with 26.2m fans and will use Facebook Live to broadcast all four days of the PGA Championship to fans across the UK. Fans will be able to watch an uninterrupted live feed on their mobiles, laptops and desktop computers.
Jae Chalfin – Chief Commercial Officer, said: “Bringing live TV sports rights to Facebook will open up the audience to golf in a completely new way. This is a ground breaking deal and will bring one of golf’s most prestigious events to a new generation of sports fans. Through GIVEMESPORT the PGA can reach an exceptionally large audience of sports fans on Facebook.”
Chalfin continued “GIVEMESPORT is able to use Facebook Live to innovate around the experience of watching golf in a way that brings people together and makes them feel part of the event. Whether this is by liking, sharing or commenting, Facebook Live gives the audience much more involvement alongside the action. This is a great opportunity for commercial partners to innovate through a range of integrations that are not possible outside of Facebook, additionally they can gather more data, more insight and connect directly with the sports fans they are trying to reach.”
Nick Thain – CEO, said “It’s fantastic to see golf come from behind a paywall and access a whole new generation of fans through GIVEMEPSORT. This will lead to increased participation and, in turn, increased sponsorship revenues.”

Click here to read the full press release.

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