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NorthStar Gaming Leverages Content to Create Engaged, Active Players, CEO Says

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“We are the only online gaming company that integrates content directly into our sportsbooks. So it's completely seamless for our customers to read Sports Insights and place their bets without even switching an app,” said NorthStar Gaming Chairman and CEO Michael Moskowitz.

NorthStar Gaming (TSXV:BET,OTCQB:NSBBF) is leveraging its rich, compelling content to better engage its customers, which ultimately leads to higher revenue, said NorthStar Chairman and CEO Michael Moskowitz, following an earlier announcement that the company is rolling out enhancements to the Sports Insights content on its platform.

“From the time that we founded NorthStar Gaming, we took the view that providing compelling content would lead to higher engagement with our customers,” he said. "And we're finding just that. We're planning to launch Sports Insights 2.0 in the first half of 2024 with redesigned sports and homepages, live scoreboards and tickers, live odds, trending topics and a greater tie-in in terms of the player journey and promotional offers that we provide to them."

Moskowitz noted that leveraging content helps attract new customers, with several media organizations using the company’s content on their own sites. “Ultimately, these articles and this content will help to create awareness around the NorthStar Bets brand and platform, and ultimately drive traffic to our site, which will convert into revenue.”

He added that Sports Insights readers are more engaged and active on the NorthStar Gaming platform.

“We're finding that deposits are up by 40 percent. We see much higher wagering, a much higher number of bets per player for those who are accessing (Sports) Insights," Moskowitz said. "It ultimately leads to a much more valuable player, and will drive revenue growth longer term because of its stickiness.”

Watch the full interview with NorthStar Gaming Chairman and CEO Michael Moskowitz above.

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