Big Rock Labs' Reach and Gallop Partner to Provide Targeted Ads

Reach, a professional networking app produced by Big Rock Labs (CNSX:BLA), is partnering with Gallop to provide targeted ads.
According to a press release:

Reach will apply Gallop’s analytics to their platform to better Reach’s ability to target the most ideal audience for its advertising in order to achieve the highest return possible on ad spending to acquire users. Reach will also utilize Gallop’s predictive analytics to analyze behavioral and scientific data related to further their understanding of Reach’s users. Gallop is the winner of the 2014 Facebook innovation award for mobile application solutions.
Alkarim Nasser, cofounder and Head of Product at Gallop Labs, commented: “Gallop is looking forward to working with Reach at a critical stage in their business to get the most out of their data to drive informed marketing and product decisions through our machine learning platform.”

Click here to read the full press release.