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NEW YORK, March 31, 2016 /PRNewswire/ — Small businesses have been quick to learn how social media can open doors to new audiences, but how can you ensure your messages drive purchasing behavior from these potential customers? Logo – http://photos.prnewswire.com/prnh/20110831/NY59180LOGO In the latest article posted to PR Newswire’s Small Business PR Toolkit, contributing author Kristen …


NEW YORK, March 31, 2016 /PRNewswire/ — Small businesses have been quick to learn how social media can open doors to new audiences, but how can you ensure your messages drive purchasing behavior from these potential customers?
Logo – http://photos.prnewswire.com/prnh/20110831/NY59180LOGO
In the latest article posted to PR Newswire’s Small Business PR Toolkit, contributing author Kristen Gramigna explains best practices to follow to help you social posts turn your followers into customers. For your social media strategy to be effective:

  1. Focus your efforts. You want to leverage the social media channels that are frequented the most by your targeted audience, but some research has indicated that there are some channels that are more conducive to converting traffic into actual revenue.
  2. Think conversation and not campaign. With social media being founded on the premise of two-way communication, establish a social media voice that best represents your brand and business. To build the customer relationships that lead to purchases, you need to let your fans know you’ve heard what they have to say and take the time to personally respond.
  3. Relevancy.  While a consistent presence on social media is important, ensure that ALL posts are relevant to your audience. If you are struggling with creating content on a regular basis, put your audience in the driver’s seat to uncover potential topics that they might be interested in.

For further discussion on the remaining two social media tips, read Gramigna’s post here.
PR Newswire’s Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
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