3tl Technologies Signs Two Licensing Agreements

3tl Technologies (TSXV:TTM) has announced it has signed license agreements in January with two repeat clients–a brewing company and a pet food brand company.

As quoted in the press release:

This is the third time that the Brewing Company, which has annual revenues of approximately US$11 billion (See press release dated Aug. 3, 2017), has licensed PLATFORM³, 3tl’s Software as a Service (SaaS) consumer marketing platform. The Brewing Company will use PLATFORM³ to host a shopper marketing program where consumers who purchase qualifying beer products at a leading restaurant chain will be rewarded with an entry in a sweepstakes to win tickets to a professional sports game. The promotion is planned to be launched in mid-February 2018 for a two month period. 3tl will be paid a license fee and can earn transaction fees if certain thresholds are exceeded.

This also marks 3tl’s 9th licensing agreement with the multinational confectionery and pet food company, which owns the Brand and generates approximately US$30 billion in annual revenues from 61 brands. (See press release dated June 20, 2017). The Brand will use PLATFORM³ to host a shopper marketing program where consumers who purchase qualifying pet food products at participating retailers will be rewarded with an entry in a sweepstakes to win valuable prizes.  3tl will be paid a license fee for the promotion which is expected to be launched at the end of March 2018 and run for three months.

Under the license agreements, these leading consumer brands will use PLATFORM³ to host a digital shopper marketing promotion, engage consumers via mobile devices, reward purchases and collect valuable consumer data. 3tl will use PLATFORM³ to configure Microsites that will host various modules associated with the Software Services, including Contests & Promotions, Purchase Receipt Validation and Data Capture & Analytics. Users visiting the microsites will upload an image of their purchase receipt and upon purchase validation will receive a sweepstakes entry to win a prize.

Click here to read the full press release.