Windstream Launches “BIG” Campaign Highlighting its Network Investment

Windstream (NASDAQ:WIN), a leading provider of advanced network communications and technology solutions announced the launch of a new campaign for its Kinetic internet service by highlighting the company’s network investment.

As quoted in the press release:

“We’re excited to launch this new campaign to further educate customers about high-speed internet and entertainment experiences available through Kinetic by Windstream,” said Jeff Small, president of consumer and small business for Windstream. “We’ve been building a lot of momentum around the Kinetic by Windstream brand, which truly represents our commitment to infrastructure and network investment in communities we serve.”

The marketing campaign for Kinetic by Windtream features creative elements showcasing active lifestyles, vibrant colors and reliability, while underscoring BIG speed, BIG savings and GIGANTIC network enhancements to help people “get connected and stay connected.”

“Kinetic is energy. It’s momentum,” said Chip Culpepper, principal and chief creative officer at Mangan Holcomb Partners/Team SI, the new agency of record for Windstream’s consumer and small business division. “Kinetic is active, so our creative work to introduce and support such a brand – from the imagery to the words we use – has to project and reflect that degree of dynamism. The campaign is indicative of the momentum and tremendous amount of work and investment in infrastructure Windstream has put into place in markets across the country.”

Click here for the full text release.