Pegasystems Enhances its AI Capabilities

Pegasystems (NASDAQ:PEGA) reported enhanced artificial intelligence capabilities in Pega® Sales Automation, enabling businesses to accelerate sales cycles and win more deals.
As quoted in the press release:

Pega makes sales organizations more efficient and effective with an advanced AI engine that more accurately forecasts sales win probability and suggests the next-best actions and content that will boost those odds at every stage of the deal.
Pega Sales Automation leverages powerful AI capabilities from the Pega® Customer Decision Hub, a centralized ‘digital brain’ that enables real-time decisioning and machine learning across all Pega CRM applications. With Pega Sales Automation unified with Pega® Customer Service and Pega® Marketing, sales reps and agents have visibility into any marketing campaigns and service cases, adding additional data to the AI engine that helps create better sales strategies for each individual customer.
For example, if a home mortgage prospect also recently clicked on a bank’s marketing campaign for a cash-back credit card, Pega Sales Automation will immediately alert the sales agent and suggest a bundled offer to help close the deal. Sales reps and partner agents can even open service cases for existing customers without handing them off to another department. This ensures a contiguous customer journey that drives the right action for each customer regardless of channel — leading to higher customer satisfaction, stronger brand loyalty, and increased revenues.

Click here for the full press release