PeerLogix, Narrative I/O Enter Into Collaboration to Provide First Real-Time Marketplace of Live OTT Data

PeerLogix (OTCP:LOGX) has announced a partnership with Narrative I/O, a Data Commercialization Platform making the data economy more transparent.
As quoted in the press release:

This partnership will allow buyers in Narrative’s marketplace to purchase PeerLogix’ OTT engagement data. This consists of over 170 million households watching television programming, movies, or listening to music, around the world in real-time.
Over 70% of North American internet traffic is now streaming video and audio according to internet intelligence company, Sandvine. Yet, usage, consumption and measurement results are not freely available due to data silos and friction in the data economy, of which PeerLogix is one of the few providers of such data to these content providers.
Underlying Narrative’s platform is a rapidly growing data economy in need of a marketplace that allows for transparency, discovery and ease of transaction. There are many buyers and sellers sitting on the sidelines because data transaction is just too hard. Giving buyers and sellers the tools to both acquire and monetize raw data assets will help to reduce friction and opacity and in the process of doing so, dramatically increase the participants in the data economy.
PeerLogix chose Narrative as its platform and launch partner for its plethora of real-time OTT engagement data. Buyers on the platform will have access to a demographic group that consists of OTT viewers of mainstream television programming and film, that the advertising and other industries have spent significant resources to access historically.

Click here to read the full press release.