Inuvo’s IntentKey™ Solves Brand Safety Issue for Advertisers

Inuvo Inc (NYSEA:INUV), a leading provider of advertising technology powered by artificial intelligence that serves brands and agencies announced that their IntentKey technology can help meet the need of marketers to make their brand only associated with content aligned with brand objectives.

As quoted in the press release:

Inuvo’s IntentKey™ patented technology, which started as a research project at UCLA, has resulted in what can best be described as a content brain for the internet.  By using billions of individual pages as its teacher and evaluating trillions of individual concepts associated with those pages, the IntentKey™ is able to uniquely define all of the concepts on a web-page relative to each other, as opposed to the more typical approach of targeting keywords within text, a method ill-suited to fully protecting the brand.

In this more privacy-centric advertising environment, brands are now increasingly scrutinizing both the damaging content they routinely find their ads running alongside as well as the methods used to target consumers whose intent may not have been ideally suited to their brand message. The IntentKey™ not only allows advertisers to be sure that their message reaches the right audience within the right context, it also permits brand safety through the suppression of content with negative sentiment.

Trey Barrett, COO of Inuvo commented, “Would you want your airline brand associated with an article about a plane crash? If you or your AdTech supplier is keying off words like ‘airline’ and/or the consumer in question had previously visited a travel-oriented website in the past, then you can probably count on it. This and other brand issues can be solved with the IntentKey™.”

Inuvo’s IntentKey™ already serves numerous advertisers across multiple industries including automotive, technology, utilities, retail, travel, pharmaceutical, entertainment, employment, and CPG. With robust concept-based targeting technology, and a proven track record of performance, advertisers can reach in-market audiences more effectively and as a result, realize better and safer campaign results.

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