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Avid (NASDAQ:AVID), the leading technology provider of platforms that power the media and entertainment industry announced the availability of next generation MediaCentral. The company said that the next generation MediaCentral, Avid’s media production and management platform is a web-based version. As quoted in the press release: By streamlining the entire workflow, MediaCentral enables customers to …

Avid (NASDAQ:AVID), the leading technology provider of platforms that power the media and entertainment industry announced the availability of next generation MediaCentral.

The company said that the next generation MediaCentral, Avid’s media production and management platform is a web-based version.

As quoted in the press release:

By streamlining the entire workflow, MediaCentral enables customers to create better content faster, deliver to more outlets and devices, and maximize the value of their media. Customers also benefit from MediaCentral | Cloud UX, Avid’s responsive and intuitive user interface that makes it easy to search, access, edit, collaborate, and publish content from the ultimate convenience of any workstation, laptop, or mobile device they choose.

MediaCentral’s groundbreaking modular design delivers a full suite of apps, services, and connectors, providing unprecedented scalability, extensibility and speed on the job for media production, including television programs, news and sports broadcasts, films, or live TV and events. Every production team member is connected in a completely integrated workflow that offers a unified view into all media assets—whether on premises, or in a private data center, the public cloud, or a hybrid environment.

At MediaCentral’s core is the next-generation MediaCentral platform engine that delivers powerful yet simple capabilities including automated content indexing, workflow orchestration, centralized administration, and streamlined software deployment. These major advancements enable customers to find and access media assets from any location, turn content around faster and deliver to diverse channels and devices, while automating their workflows.

“Our next-generation MediaCentral production suite gives creative teams across news, sports, post production and live production the power to create and deliver more content to all their media outlets in less time than ever before,” said Dana Ruzicka, Chief Product Officer, Avid. “MediaCentral’s total deployment flexibility accommodates the unique ways that our customers want to set up and manage their operations and easily supports how their teams do their work.  The platform positions content creators for increased creativity, productivity, and agility as they evolve to take command of their next opportunity.”

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