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Jeremy Clarkson Signs Deal For New Show With Amazon
Jeremy Clarkson of Top Gear has signed on for a new show with Amazon after leaving the BBC, according to Moneyweek. The publication calls the move “proof of a dramatic shift in the media industry that smart investors should be taking advantage of…”
Jeremy Clarkson of Top Gear has signed on for a new show with Amazon (NASDAQ:AMZN) after leaving the BBC, according to Moneyweek. The publication calls the move “proof of a dramatic shift in the media industry that smart investors should be taking advantage of…”
As quoted in Moneyweek:
Once upon a time, you only had terrestrial TV. Then you had satellite and cable for those who were willing to shell out big bucks for premium services like football or the latest films. Then Freeview came along for those who weren’t.
But now all of these services are facing challenges from broadcasters who deliver TV content over the internet. These change the market in two ways: they make it easy for new firms to compete with established providers, and they allow users far greater control over what they watch.
In effect these companies are betting that customers will prefer a more tailored product, rather than a more general service filled with stuff they don’t want.
The market is cottoning on to this quickly. When I went shopping for a new TV recently, they were almost all branded as ‘smart’ devices – internet enabled, so that you could stream content – even the budget models.
Viewers are also changing their habits. One thing keeping US TV executives up at night, for example, is the phenomenon of ‘cable-cutting’, where people cancel their cable services entirely in favour of streaming what they want, whenever they want.
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