Gaze Coin Launches World’s First Blockchain Gaze Control/Eye Tracking Monetization Platform For VR/AR, Announces ICO
Gaze Coin has announced the launch of its first blockchain token for VR/AR based on gaze control/eye tracking, with its public ICO to take place on November 28. As quoted in the press release: Gaze Coin is a breakthrough monetization, adtech and DRM solution for VR/AR, measuring and employing user gaze as a unit of …
Gaze Coin has announced the launch of its first blockchain token for VR/AR based on gaze control/eye tracking, with its public ICO to take place on November 28.
As quoted in the press release:
Gaze Coin is a breakthrough monetization, adtech and DRM solution for VR/AR, measuring and employing user gaze as a unit of exchange and digital record among advertisers, content owners/creators and users.
Using patent-registered technology combining gaze control/eye tracking with blockchain, Gaze Coin calculates the exact amount of time users spend looking at, interacting with, or being immersed inside VR/AR content. It then creates a micro-transaction that charges the advertiser for that time, pays the content owner/creator and rewards the user for consuming the content. The mechanic also works without an advertiser, in this case incentivizing content owners/creators and users from the Gaze Coin “user growth pool”. The transactions are handled seamlessly and securely in real-time using decentralized, immutable blockchain technology. The unit for currency, GazeCoin token (GZE), is an Ethereum-based token which can be bought and sold in or out of VR/AR, and will be able to be exchanged for other Ethereum tokens.
“For too long, VR/AR monetization has been constrained by last-century models that work for web and mobile, but miss the mark terribly in VR/AR, where literally everything you see or touch can be monetized,” said Gaze Coin founder Jonny Peters. “We designed Gaze Coin to bridge the gap between the promise of virtual worlds and the ability for brands and content owners to capitalize on it, at the heart of how the medium is actually consumed.”
Gaze Coin overcomes many of the major current hurdles for advertisers in VR/AR, including the ability to calculate precise ROI on branded VR/AR campaigns, collect consumer behavior data in VR/AR and evolve the ad format from interruptive ads that obstruct immersion to more native, engaging formats. Gaze Coin also solves copyright tracking issues for content rights holders in VR/AR, allowing owners to track content throughout its lifecycle as it is consumed, changed (remixed, versioned, addended), licensed, transferred or sunsetted.