The De Beers Story

Business Insider reports on the history of De Beers, how they created and lost the world’s most powerful monopoly.

As quoted in the market news:

Thanks to a stockpile of the world’s rough diamond supply, indelible marketing schemes and even negotiations with foreign governments for their diamonds, De Beers — owned by the Oppenheimer family since the 1920s — has been the most important name in one of the world’s most lucrative businesses for almost a century.

Click here to read the full Business Insider report.