Non-resident Indians Drawn to Diamond Jewelry
Charlotte McLeod - September 18th, 2013
The Economic Times reported that this year, platinum and diamond jewelry has been popular with NRIs, non-resident Indians who visit India for holidays in July and August.
The Economic Times reported that this year, platinum and diamond jewelry has been popular with NRIs, non-resident Indians who visit India for holidays in July and August.
As quoted in the market news:
Interestingly, platinum and diamond-studded jewellery are a big hit among NRIs. Vijay Jain, CEO of Orra, said: ‘The making charge of diamond jewellery in India is much less. Therefore, NRIs find it attractive to shop from India. Above all, they like the designs that are very India-centric. From April to July, we have witnessed a same store sales growth of 40%.’