Non-resident Indians Drawn to Diamond Jewelry

The Economic Times reported that this year, platinum and diamond jewelry has been popular with NRIs, non-resident Indians who visit India for holidays in July and August.

As quoted in the market news:

Interestingly, platinum and diamond-studded jewellery are a big hit among NRIs. Vijay Jain, CEO of Orra, said: ‘The making charge of diamond jewellery in India is much less. Therefore, NRIs find it attractive to shop from India. Above all, they like the designs that are very India-centric. From April to July, we have witnessed a same store sales growth of 40%.’

Click here to read the full report from The Economic Times.