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    Indians Buying Diamond, Platinum Jewelry in Lieu of Gold

    Charlotte McLeod
    Oct. 30, 2013 09:00AM PST
    Gem Investing

    Business Standard reported that according to a new survey, rising gold prices are causing Indians to instead buy white gold, diamond and platinum jewelry as Dhanteras approaches.

    Business Standard reported that according to a new survey, rising gold prices are causing Indians to instead buy white gold, diamond and platinum jewelry as Dhanteras approaches.

    As quoted in the market news:

    ‘With gold prices rising, buying white gold, diamonds or platinum is the new trend among the buyers. There is an increased focus on platinum jewellery this festive season,’ said a Delhi-NCR-based jeweller who took part in the survey.

    Elevated gold prices have led Indian investors to eye diamonds and platinum as a lucrative investment opportunity, it found.

    The survey covered 350 jewellery-makers based in Delhi-NCR, Mumbai, Ahemdabad, Chennai, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh and Dehradun.

    Click here to read the full Business Standard report.
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