Indians Buying Diamond, Platinum Jewelry in Lieu of Gold

Business Standard reported that according to a new survey, rising gold prices are causing Indians to instead buy white gold, diamond and platinum jewelry as Dhanteras approaches.

As quoted in the market news:

‘With gold prices rising, buying white gold, diamonds or platinum is the new trend among the buyers. There is an increased focus on platinum jewellery this festive season,’ said a Delhi-NCR-based jeweller who took part in the survey.

Elevated gold prices have led Indian investors to eye diamonds and platinum as a lucrative investment opportunity, it found.

The survey covered 350 jewellery-makers based in Delhi-NCR, Mumbai, Ahemdabad, Chennai, Kolkata, Hyderabad, Chennai, Bangalore, Chandigarh and Dehradun.