De Beers to Re-Launch ‘A Diamond is Forever’ Campaign for US Holiday Season

RAPAPORT reported that De Beers has planned to re-launch its “A Diamond is Forever” campaign for the U.S. holiday season this year.

As quoted in the market news,

The campaign will be run by Forevermark, De Beers diamond jewelry brand, and will begin exclusively in North America in Fall 2015. The company explained that the campaign will harness the ‘A Diamond Is Forever’ slogan, reinforced with the Forevermark brand promise.

Stephen Lussier, Forevermark’s CEO stated:

We are thrilled to bring this incredible equity back to Forevermark where it truly belongs. After all, our name is built on the line. But it is not enough to simply bring it back. We need to recharge it with meaning and most importantly fuse it with the Forevermark brand promise.

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