Verde Potash Provides Market Development Update for TK47®

Verde Potash (TSX:NPK) provided an update on the market development for ThermoPotash, its premium agri-tech fertilizer product, now branded TK47^®.

As quoted in the press release:

TK47 is a multi-function innovative product that, in a single grain, combines benefits for plant nutrition, plant protection, water use efficiency, soil improvement and increased sustainability.

Verde’s efforts to fully value the wide array of benefits offered by TK47 have generated 24 partnerships with some of the world’s largest food producers. The product is being used on sugarcane, coffee, potato, corn, soybeans, oranges, eucalyptus, tomato, tobacco, garlic and carrot.

Going forward, in order to strengthen the brand and better reflect the product’s quality of being more than an advanced source of potash, ThermoPotash will be referred to as TK47.

In 2009, at the beginning of agronomic research, TK47 was understood as only a source of potash. Today, after numerous agronomic studies involving the long-term impact of TK47 across a multitude of crops, a number of TK47′s other benefits have been identified and new research continues to reveal additional advantages in terms of increased productivity, sustainability and profitability. Research has now shown that by integrating TK47 into their nutrient management systems, farmers benefit from TK47′s multi-functionality in 5 key aspects: plant nutrition, plant protection, water use efficiency, soil improvement and sustainable agriculture.

Cristiano Velosa, president and CEO of Verde Potash, commented:

It has become clear that selling TK47 only for its potash component is like selling an iPhone only for its calling capacity; both deliver much more to the customer. Our intent for the past 16 months has been to promote this awareness across Brazil’s market. Our team, assisted by DirectorAlysson Paulinelli, has had numerous meetings marketing TK47 to leading Brazilian producers. Trials by major partners are allowing them to evaluate how TK47 will allow them to improve their current nutrient management system, saving costs while increasing sustainability and profitability.

Click here to read the full Verde Potash (TSX:NPK) press release.