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Naturally Splendid Enterprises (TSXV:NS,FWB:50N,OTCQB:NSPDF) has appointed former CFO and Director of Clearly Canadian Beverage Corporation, Mr. Douglas Mason, as Corporate Advisor. Mr. Mason has 20 years of experience in the beverage industry and is also currently Chairman of the Board and CEO of Waterfront Capital Corporation.
As quoted in the press release:
Mr. Mason serves as a senior officer and director of a number of public companies and has extensive experience in financings and acquisitions in capital markets, raising over $200 million over the past 25 years. He is currently Chairman of the Board and CEO of Waterfront Capital Corporation.
From 1998 through 2005, Mr. Mason served as President, Chief Financial Officer and Director of Clearly Canadian Beverage Corporation, a producer of premium beverage products. During his 20 years in the beverage industry, Douglas built a reputation for innovation and has been credited as being one of the pioneers of the New Age Beverage category.
Naturally Splendid CEO Craig Goodwin states, “Douglas brings a successful beverage resume to Naturally Splendid. Clearly Canadian, under his stewardship, grew to $238,000.000 in gross sales in just its third year of operation. Initially, Douglas will provide his expertise in developing strategies to develop functional beverages incorporating products derived from the recently acquired technology license from Full Spectrum Labs. Beverages are the largest US functional product sector, with sales growing by almost 10% year-on-year from 2011 to 2012 to hit $27.8 billion (Ref; What’s driving functional food and beverage growth? Snacking, convenience, and consumer behavior By Stephen DANIELLS, 20-Nov-2014). Globally, the functional beverage market is valued at $68 billion (Ref; Natasha D’Costa, Asian Food Journal, 26 August 2014). Our plans with an experienced team now in place, is to penetrate these markets.”
VP of Operations Bryan Carson adds, “According to recent reports, beverages that appeal both to taste buds and offer healthy qualities continue to be the focus for many beverage processors. Emerging trends that we’re seeing include the use of functional ingredients and beverages that serve multiple purposes with many overall health benefits. We’re also seeing more beverages with their nutrition coming from vegetable and fruit sources. Our plant-based omega ingredients and technology are positioned to service this growing market and we are positioning ourselves to penetrate the multi-billion dollar functional beverage market by adding expertise such as Mr. Mason.”
Click here to read the Naturally Splendid Enterprises (TSXV:NS,FWB:50N,OTCQB:NSPDF) press release
Click here to see the Naturally Splendid Enterprises (TSXV:NS,FWB:50N,OTCQB:NSPDF) profile.