Naturally Splendid Signs Distribution Agreement with Anipet for Pawsitive FX™ Line

Naturally Splendid (TSXV:NS,FWB:50N,OTCQB:NSPDF) signed an arrangement with Anipet, distributor of top selling Pet Products, to distribute PawsitiveFX™.

As quoted in the press release:

Founded in 1976, Anipet’s reach extends across Canada throughout the Pet Specialty Channel, reaching over 1,000 retailers that include Global Pet Foods, Mr. Pets, Petland, Pet Food N’ More, Tisol and Total Pet. Anipet (www.anipet.com) is the premium distributor of choice in western Canada for some of the industry’s best-selling brands such as Merrick Pet Care, Natural Balance, Greenies, Petcurean and Petmate and WellPet.

Troy Firth, CEO of Anipet said: “The PawsitiveFX™ products provide a real lifestyle benefit to dogs. They are effective, well branded and priced right. PawsitiveFX™ has huge potential not only in terms of sales of the current offering but also future product developments for the brand. Anipet is proud to be exclusively handling distribution across western Canada for PawsitiveFX™.”

Andy Birchall, Brand Manager for PawsitiveFX™ states, “This is an exciting stage for PawsitiveFX™. In order to grow successfully, we are determined to develop strong partnerships in key areas from the outset. Sales and distribution is one of those key areas and the team at Anipet is clearly as excited about our products and the industry as we are. They have the expertise, scope and passion to help take PawsitiveFXTM forward and we are thrilled with this new relationship. Anipet is the perfect fit for us.”

Naturally Splendid CEO Craig Goodwin comments, “The pet industry in North America is immense. According to The American Pet Products Association, annual sales in the American pet market exceed $61 Billion dollars annually with the majority of those sales targeted to nutrition and pet care, while the Canadian market reports sales in pet related items reached $6.6 billion in 2012 and is expected to grow to $8.3 billion by 2018.”(1)

Goodwin adds, “In September 2014, Naturally Splendid announced the commencement of a working relationship with The Alberta Food Processing Development Center (“AFPDC”) to determine the efficacy and nutritional benefits of using the Company’s exclusive HempOmega™ plant based omega supplement, to fortify commercial pet foods. We are pleased to report that the initial phase of this project has been conducted, creating an omega enhanced dog food product that we have now received the first samples of. Initial indications are very promising. We are conducting further analysis on this product and will be initiating a study feeding this product to a test group of dogs who will then be monitored to determine the extent of nutritional benefit they receive when while eating this omega enhanced food. We believe there are multiple revenue opportunities whether that is adding omega enhanced dog food product to the Pawsitive FX™ line, private labeling or potential technology licensing opportunities to established pet food companies.”

Click here to read the Naturally Splendid (TSXV:NS,FWB:50N,OTCQB:NSPDF) press release

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