Longevity

Tivity Health (NASDAQ:TVTY) announced financial results for the first quarter ended March 31, 2018 and appointed marketing industry veteran Arra Yerganian to the newly created role of Chief Brand Officer. As quoted in the press release: “We are also pleased to announce the hiring of Arra Yerganian for the newly created role of Chief Brand Officer.  …

Tivity Health (NASDAQ:TVTY) announced financial results for the first quarter ended March 31, 2018 and appointed marketing industry veteran Arra Yerganian to the newly created role of Chief Brand Officer.

As quoted in the press release:

“We are also pleased to announce the hiring of Arra Yerganian for the newly created role of Chief Brand Officer. Arra, formerly Chief Marketing and Branding Officer for Sutter Health, joined Tivity Health last week and will focus on executing a unified brand voice and marketing strategy for Tivity Health and its products. Arra has a proven track record designing and implementing innovative marketing plans that drive revenue and increase brand loyalty. We have an opportunity to further leverage the power of the SilverSneakers® brand to the over 12 million base of members who have yet to enroll in the program even though they receive it for free. Our 2017 awareness campaign has been successful and we now have an opportunity to convert awareness into increased enrollment and increased engagement – converting our market share to more members.”

Adam Holland, Tivity Health’s Chief Financial Officer added, “Although our top line growth was pressured by the impact of flu and extreme winter weather, our first-quarter financial performance delivered a strong EBITDA margin and a meaningful increase in cash on our balance sheet. We are well-positioned to execute on our 2018 initiatives and make the investments in the business that we expect will contribute to sustainable profit growth for the long term.”

Click here to read the full press release.

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