Invictus (TSXV:GENE, OTC:IVITF) (“Invictus” or the “Company”) today announced the introduction of four lifestyle-inspired cannabis brands for recreational users to become available across Invictus’ robust distribution network under the omnichannel Terra World. As consumers look to navigate the new world of recreational cannabis, Invictus is curating a selection of brands that mirror the varied lifestyles of the recreational user.
Developed in partnership with Authentic Brands Group (“ABG”), Invictus brings to market four new recreational cannabis brands including Dukes, Zooey, Sterling & Hunt, and Sinister, each of which addresses a specific target audience and his or her lifestyle. Dukes is positioned to bring together friends and is framed around the idea of living in the moment. Zooey is designed with women in mind and addresses each user’s social and physical well-being. Sterling & Hunt is aimed at the user who is a true connoisseur in all aspects of his or her life. Sinister is a high THC brand for the experienced user. Dukes and Zooey include a balanced THC/CBD product and Sterling & Hunt features a medium THC product.
ABG owns, manages, and builds the long-term value of a global portfolio of Lifestyle, Celebrity and Entertainment brands out of their headquarters in New York City. ABG’s brands have a retail footprint that spans the luxury, specialty, department store, mid-tier, and e-commerce channels and 4,381 branded freestanding stores and shop-in-shops worldwide.
In order to capture a growing and dynamic market, Invictus is employing a five-pillar distribution channel strategy that includes medical, recreational, international, Licensed Producer to Licensed Producer, and retail stores. Invictus’ most recent announcement of a supply agreement with Alberta Gaming and Liquor Commission as well as the Letter of Intent with GTEC exemplifies this approach by adding new distribution and retail opportunities. GTEC expects to have a minimum of 15 Cannabis Cowboy retail stores open by October 17, 2018, in Alberta, as well as 1 location in Saskatchewan, complemented by an e-commerce platform that will serve the entire Province.
Ahead of the recreational market opening on October 17th, Invictus will roll out a robust brand campaign in compliance with Health Canada’s guidelines and launch an all-new website that will provide consumers with important product education and information, brand highlights, and the vision behind Invictus.
For more information, please visit www.invictus-md.com.
On Behalf of the Board,
Chairman and CEO
Vice President, Public Relations and Regulatory Affairs
Invictus is a global cannabis company offering a selection of products under a wide range of lifestyle brands. Our integrated sales approach is defined by five pillars of distribution including medical, adult-use, international, Licensed Producer to Licensed Producer and retail stores.
Invictus has partnered with business leaders to convey our corporate vision, including KISS music legend and business mogul Gene Simmons as our Chief Evangelist Officer, and global branding agency Authentic Brands Group. Invictus is expanding its cultivation footprint, with two cannabis production facilities fully licensed under ACMPR in Canada and a third awaiting approval, featuring 100,000 square feet of available grow space today with 200,000 expected by January 2019 and 1 million by end of 2019. The Company will earmark 50 per cent of production to the medical and recreational markets, respectively. To ensure consistency in quality and supply, Invictus maintains all aspects of the growing process through its subsidiary, Future Harvest Development Ltd., a high-quality Fertilizer and Nutrients manufacturer. Invictus drives sustainable long-term shareholder value through a diversified product portfolio with over 69 Health Canada approved strains and a multifaceted distribution strategy including medical, recreational, international and retail. For more information visit www.invictus-md.com.
About Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a global portfolio of entertainment and lifestyle brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of more than 33 consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands have a global retail footprint in more than 50,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels and more than 4,300 branded freestanding stores and shop-in-shops around the world. ABG is committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media. For more information, please visit ABG-NYC.com.
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