The relationship between golfing and the cannabidiol (CBD) industry took another step forward on Tuesday (January 21) as a producer was tapped as a sponsor for an upcoming tournament.

The Farmers Insurance Open, an official tournament that is part of the PGA Golf tour, confirmed CV Sciences’ (OTCQB:CVSI) PlusCBD Oil brand of products as a sponsor of the event.

The tournament, which starts this Thursday (January 23) at Torrey Pines in San Diego, California, will attract some of the top talent the PGA has to offer as it is one of the first big events of the golf season.


Cannabis - Will The Fortune 500 Join The Party?

Our Exclusive FREE Report Contains Information You NEED To Know About Cannabis Stock Investing!

“We believe both professional and amateur golfers can benefit from PlusCBD Oil products and we look forward to increasing our visibility among the golf community through this sponsorship,” Joseph Dowling, CEO of CV Sciences, said in a statement.

For the CBD producer, this marks a critical development in the adoption of CBD as part of professional athletes’ everyday routines. Particularly, golfing has become a proponent of CBD use among active players.

According to CV Sciences, golf players have picked up CBD use as a way to engage with recovery in terms of general aches and pains to the body, and also as a way to help with muscle relaxation.

In addition to the general sponsorship agreement, the CBD producer will maintain a booth for attendants of the tournament.

The CBD industry has only been upgrading its ties with the sport of golf recently. Last year, cbdMD (NYSEAMERICAN:YCBD) inked a sponsor partnership with professional golfer Bubba Watson. The player agreed to incorporate the logo of the company as part of his official playing attire.

The decision from Watson did not come as a surprise as many players have embraced the potential attached to CBD for their own recoveries. In an ESPN report, players outlined how using CBD has changed their health patterns.

“The players are comfortable with a low THC count. That was the main thing I had a hesitancy about, what is their response to putting something in their bodies that’s new? …” Steve Patterson, director of sales at Functional Remedies EndoSport, told ESPN. “But it’s also a natural product, so then word of mouth, it really took off. That’s where the popularity and acceptance has come in.”

Last year, Functional Remedies EndoSport touted having nearly 100 professional golf players under its sponsor umbrella.

Don’t forget to follow us @INN_Cannabis for real-time news updates!

Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.


Cannabis - Will The Fortune 500 Join The Party?

Our Exclusive FREE Report Contains Information You NEED To Know About Cannabis Stock Investing!

A middling Canadian cannabis producer announced an executive turnover plan this week after receiving a critical investor letter in September.

Meanwhile, a Canadian exchange-traded fund (ETF) company released lists of new additions to both of its cannabis funds as part of its quarterly rebalancing.

Keep reading... Show less
  • The Cannabis Derivatives are derived from Avicanna’s cultivation and extraction infrastructure in Santa Marta, Colombia designed to supply partner companies and the manufacture of Avicanna’s own finished products.

Avicanna Inc. (” Avicanna ” or the ” Company “) (TSX: AVCN) (OTCQX: AVCNF) (FSE: 0NN), a biopharmaceutical company focused on the development, manufacturing and commercialization of plant-derived cannabinoid-based products, is pleased to announce that, through its majority owned Colombian subsidiary, Santa Marta Golden Hemp S.A.S. (“ SMGH ”), it has completed a commercial exports of CBD Isolate and CBD full spectrum psychoactive cannabis resin (the “ Cannabis Derivatives ”) to a leading Chilean homeopathic and naturopathic pharmaceutical company.

The Cannabis Derivatives, branded as Aureus™, are cultivated, extracted, and manufactured by SMGH. In addition, for Avicanna’s global input needs, SMGH also supplies other pharmaceutical and cosmetics companies with cannabinoids including CBD, THC, and rare cannabinoids such as CBG in addition to supplying global cultivation companies with standardized and feminized seeds. This new export to Chile is a recurring order and part of on-going relationship with an established homeopathic Chilean company.

Keep reading... Show less

Canopy Growth Corporation (“Canopy Growth” or the “Company”) (TSX:WEED, NASDAQ:CGC) will release its financial results for the second quarter fiscal year 2022 ended September 30, 2021 before financial markets open on November 5, 2021 .

Keep reading... Show less

Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco Labs” or “the Company”), a vertically integrated multistate operator and the number one U.S. wholesaler of branded cannabis products, announced today the opening of a new Sunnyside dispensary in Wyomissing, Pennsylvania. Wyomissing will be Cresco Labs’ fifth dispensary in Pennsylvania and 38 th nationwide.

This press release features multimedia. View the full release here:

Keep reading... Show less

The world of cannabis consumption is set to change radically, thanks in large part to the advancement of state-of-the-art research on the plant itself.

Medical cannabis products have already allowed many new users to discover the plant’s potential, but decisive research will help build a foundation for more sophisticated medical offerings.

Keep reading... Show less