As quoted in the press release:
This agreement, which takes effect April 1, 2019, brings together Fire & Flower’s industry-leading, education-focused retail expertise with Lift & Co.’s extensive database of product reviews and partner benefits. Fire & Flower has engaged Lift & Co. for a series of initiatives, including listing Fire & Flower as a premium retailer on the Lift & Co. platform in Alberta, Saskatchewan and Ontario. Lift & Co. members will be able to share their Fire & Flower cannabis experiences in both product and business reviews, which earn Lift Points that may be redeemed within the Lift & Co. platform for gift cards, exclusive promotions and invite-only industry events.
“Fire & Flower is excited to bring Lift & Co.’s users a trusted cannabis retail experience,” says Chris Bolivar, Vice President Brand & Marketing at Fire & Flower. “Our organizations are a great fit with shared principles on the importance of data science driving consumer education and personalized service through a commitment to responsible marketing.”