Health Canada has a year to regulate edible cannabis products and concentrates and until those regulations are announced, companies are looking at developing new products for the market. Currently, the federal government has legalized dried bud, oil and seeds, but cannabis companies are remaining optimistic that the edible market will be legalized within the year. In an article by The GrowthOp, INDIVA (TSXV:NDVA) CEO Niel Marotta weighed in on the future of the cannabis market and where he thinks the market will head in the future.
Marotta believes that the market will see the development and commercialization of a vast variety of cannabis products within the coming year. “The future of the marijuana market is not in traditional dried flower,” he said.
Additionally, Marotta and other industry leaders are certain that anti-smoking laws will ever allow smoking cannabis in bars, restaurants and other public indoor places. As a result, many believe that the Canadian cannabis market will move towards edibles, INDIVA among them. To highlight the interest in the edibles market, Marotta pointed out that his mother is interested in the cannabis sugar that INDIVA will be offering through their licensing agreement with Ruby Edibles, a cannabis company that specializes in making cannabis-infused sugar and salt.
“She can’t stop asking me when it’s coming,” said Marotta. “There is zero possibility that she’ll ever be a smoker, and I don’t think she’d ever vape, but sugar in her tea or salt on her fries…”
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