Geyser Brands Chairman Brad Kersch joined the Investing News Network to talk about the company’s international brand strategy and Solace acquisition.
Solace owns several cannabis brands that are already sold across Canada with products for humans and pets. Solace was recently awarded its natural health product number (NPN) from Health Canada. This allows the company to sell its products in brick and mortar pharmacies, health-food stores and grocery stores.
Now that Geyser Brands has acquired Solace, Geyser intends to bring the company to the international marketplace through its partners in Japan, the UK and the US. Geyser Brands plans to work with its partners to produce and distribute the company’s products into mainstream channels.
According to Kersch, Geyser Brands is also looking to capitalize on the growing beverages market. Kersch feels that the market could be an “amazing opportunity” for the company and its nano-emulsion technology. So far, the company has developed two beverage formulations that cover the sports drinks and recreational sectors.
Below is a transcript of our interview with Geyser Brands founder Brad Kersch. It has been edited for clarity and brevity.
Investing News Network: What’s your name, company and ticker symbol?
Geyser Brands Founder Brad Kersch: I’m Brad Kersch, the founder and Chairman of Geyser Brands. Our ticker symbol is GYSR on the TSXV.
INN: Please provide our investor audience an overview of Geyser Brands and its global brand strategy.
BK: Geyser is a brand company. We have great Canadian brands that we want to introduce to the rest of the world. Our strategy is to take our most-loved Canadian brands and introduce them through our partners in Japan, the UK and the US where possible. Our brands are hemp-based and cover pet and human products. We work with our partners to produce and distribute our products into mainstream channels.
INN: How is the acquisition of Solace beneficial to Geyser Brands?
BK: With the acquisition of Solace, Geyser has acquired several recognized and in-market brands that are offered nationwide through several major retailers such as Shoppers Drug Mart, PetSmart and Bosley’s. These brands include Apothecary Naturals, Apawthecary Pets, WildTails and Apothecary Ink. Our newly awarded NPN number for our pain gel allows us to sell that product across Canada in brick and mortar pharmacies, health-food stores and grocery stores. It allows us to be first in the market.
INN: What role will Apothecary Brands play in Geyser Brands’ story moving forward?
BK: Apothecary Brands are front-end brands, and we’re developing more brands within their portfolio, like our recently announced SToND line. SToND is our premium hemp line that will be found in high-end spas, makeup counters and pharmacies. These products not only help tell Geyser’s story but also shows it. We are demonstrating that we care about and support our brands.
INN: What’s next for Geyser Brands, and how does that fit into the company’s long term goals?
BK: We are a health and wellness company, and next on the docket is beverages. We feel that beverages are going to be an amazing opportunity for us and our nano-emulsion technology. We have different types of beverages ranging from sports to recreational. Our products not only have to be functional but also taste good. People have to come back, buy that product again and fall in love with it. I think our acquisition of Solace gives us that.
This interview is sponsored by Geyser Brands (TSXV:GYSR). This interview provides information which was sourced by the Investing News Network (INN) and approved by Geyser Brands in order to help investors learn more about the company. Geyser Brands is a client of INN. The company’s campaign fees pay for INN to create and update this interview.
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