What is Esports? The Facts for Investors

- June 3rd, 2019

What is esports? Before you start investing in this growing industry, learn how it began and what its future could be.

With large investments beginning to pour into esports, traders interested in the tech space are starting to take note of this burgeoning industry.

If you’re new to the world of esports, it’s good to start with the basics and learn what the space is all about. With that in mind, let’s take a look at how esports began, the industry’s rise in popularity and, of course, where this exciting scene is headed.

Esports defined: A new spectator sport

Let’s start by clearing up any confusion the term “esports” may create. While esports may have the word sports in it, esports competitions do not involve physical exertion.

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Instead, esports — or electronic sports — involve competitive gaming with computers or consoles. Two or more players compete in multiplayer online battles until a winner is determined.

Gamers can also enter competitions hosted at live events, with professional players such as Fortnite player Ninja earning as much as US$500,000 per month as people from around the world tune in to gaming tournaments.

While that might sound like a lot, we’re talking about an industry that’s forecast to grow to US$1.65 billion, with an audience of 250 million, by 2021. Clearly this rise didn’t come out of nowhere, so how did esports develop into a rapidly growing spectator event? Let’s take a look.

Esports history: The rise of esports tournaments

Esports have been around much longer than one might expect. Slowly but surely, the industry has been quietly building over the last 30 to 40 years.

Marching at pace with technology, gaming became more accessible and more popular as computers became increasingly affordable and more commonplace in homes around the world.

Interestingly, the first esports event took place all the way back in 1972, with the first tournament happening in 1980. Other esports tournaments took place in the 1980s and 1990s, but it was the rise of the internet that truly led these multiplayer online battles to take off.

Internet integration into gaming consoles enabled players to form teams, communicate with one another and play against other people online.

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Broadband internet became widely available in 2000, and with the creation of YouTube in 2005, fans could watch their favorite players engage in online multiplayer games. Now, with streaming services like Twitch, fans can watch video channels dedicated solely to online gaming.

Enthusiasts can also watch esports players and online gaming teams compete for titles in major league gaming events. 2018’s top esports team was Team Liquid, a professional gaming organization made up of 60 “championship caliber athletes” — its members brought in more than US$25 million last year.

In total, over US$155 million in prize money was awarded in nearly 3,500 esports tournaments last year, with the top games in terms of prize money awarded being: Dota 2, Counter-Strike: Global Offensive, League of Legends, Fortnite and StarCraft II.

Esports in the future: Major league gaming opportunities

While no one has a crystal ball, there is certainly some speculation as to where the esports industry is headed — and the possibilities look big.

One place where we may see esports make moves is the Olympics. Though it might seem farfetched to include esports in the Olympics, an event that has long stood for world excellence in physical skill, stamina and exertion among professional athletes, esports is nonetheless being evaluated for inclusion.

The Paris 2024 Olympic organizers have decided to include esports versions of Olympic sports as a side event, and esports is already being included as a demonstration title at the 2022 Asian Games in Hangzhou in China. It was previously considered a medal event. Nonetheless, others point out that esports doesn’t necessarily need the Olympic spotlight, and that it’s been growing rapidly without it.

With or without the Olympics, we’ll likely see ever-increasing sponsorships, magazine covers with top gamers and more — especially as games integrate with virtual and augmented reality.

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And of course, beyond popular games themselves, the gaming industry is really built on interactions between players and fans. That is what drives gamers to the space, and that’s where the money is at for the businesses that support those interactions.

Whether it’s hardware like headsets that allow gamers to talk to one another, esports betting services or venues that profit off of live gaming events, there are many ways to gain exposure to this industry.

Esports for investors: A game scene poised to grow

Whether you’re an investor or a speculator, there is much to gain in the long and short term as the popularity of esports increases.

These electronic sports already have a huge reach across verticals and countries around the globe. And as we know, esports and the gaming industry are growing by the year, bolstered by social media, the rise of professional players and interest in gaming as a spectator sport.

Of course, that doesn’t mean that anything remotely related to esports is going to be a good buy for investors — those interested in this growing space will have to make choices depending on their risk levels and the research they do.

Overall, traders who are looking to invest in the “next big thing” should keep a keen eye on esports. The industry had a 16 percent CAGR between 2014 to 2019, and it’s forecast to exceed US$1 billion in 2019.

The future looks bright for esports, and smart investors may certainly be able to make money.

This is an updated version of an article originally published by the Investing News Network in February 2019. 

Don’t forget to follow us @INN_Technology for real-time updates!

Securities Disclosure: I, Amanda Kay, hold no direct investment interest in any company mentioned in this article.

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