After launching in October, the mobile app has witnessed 535 percent revenue growth that includes in-app purchases and advertising revenue.
ePlay Digital (CSE:EPY), a mobile esports company announced that its Big Shot Basketball augmented reality game has hit 30,000 downloads. In just over a month since it launched, the app’s revenues have climbed 535 percent.
As quoted in the press release:
Monetizing An Engaged Mobile Audience
Today, ePlay is able to continue to reveal actual user data in which to monetize and focus core growth. Understanding ePlay direct-to-consumer revenue potential is a function of downloads, engagement, and Average Revenue Per Daily Active User (ARPDAU).
Big Shot esport competition engagement grew 27% in November 2019
Big Shot has been downloaded over 30,000 times from Apple App and Google Play Stores
Actual ARPDAU was up 9% from USD$1.22 to $1.34 over last 28 days
Big Shot revenue increased 535% month-over-month
Modelling Early Actuals
ePlay continues to communicate how mobile games like Big Shot earn esports and other revenue. The Company combines 3 in-app revenue sources plus ePlay is a diversified mobile sports, esports and entertainment game developer and publisher. With the official launch and early data points, the Company can clearly demonstrate revenue potential. The Company’s revenue actuals are still nascent given 39 days of data available since launch. The following updated models based on ePlay monthly actuals inform revenue potential.