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Facebook's New Sports Feature Could be Bad News for Twitter and ESPN
On Wednesday, Facebook (NASDAQ:FB) announced the launch of Facebook Sports Stadium, a new aggregate for discussion about live sporting events on Facebook. However, this could pose a challenge for Twitter (NYSE:TWTR) and ESPN.
On Wednesday, Facebook (NASDAQ:FB) announced the launch of Facebook Sports Stadium, a new aggregate for discussion about live sporting events on Facebook. However, this could pose a challenge for Twitter (NYSE:TWTR) and ESPN.
According to an article on Wired:
Fans can follow games, get live stats, see what their friends are saying, and view expert commentary from journalists, the leagues, and the teams. With this new tool, Facebook is making a more concerted effort to convince advertisers that Facebook is a valuable resource for targeting sports fans on game day.
“Sports is a global interest that connects people around the world,” wrote Facebook product manager Steve Kafka in a blog post announcing the new tool. “This product makes connecting over sports more fun and engaging, and we will continue listening to feedback to make it even better.”
Until now, the one major advantage that Twitter has had over Facebook is its ability to capture people’s attention during live events. That’s why live-Tweeting is considered socially acceptable, while live-Facebooking is, well, fairly obnoxious.
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