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Engagement Labs Announces Total Social Rankings for U.S. Children's Toy Brands
Dec. 02, 2015 11:27AM PST
Emerging TechnologyEngagement Labs (CVE:EL) has announced its Total Social ranking on the top U.S. children’s toy brands for word of mouth (WOM) and social media buzz.
Engagement Labs (CVE:EL) has announced its Total Social ranking on the top U.S. children’s toy brands for word of mouth (WOM) and social media buzz.
According to the press release:
Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTracktrademark, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company.
“The holiday season is fast approaching which has shoppers scrambling to purchase gifts for friends and family. With parents looking to find the hottest new toys for their children, toy brands and manufacturers have the perfect opportunity to showcase its latest and greatest items by taking the conversation online. Social media provides an excellent avenue for these brands to promote its new and exciting merchandise just in time for the holidays,” stated Bryan Segal, CEO at Engagement Labs. “We are seeing many of the top brands leverage its social media platforms to spark the interest of parents and encourage them to purchase products for their children.”
On Facebook, manufacturer Funko, makers of toys with licenses from Star Wars, NFL and Disney, had the highest eValue score, as well as the highest Engagement score of 96.06 out of a possible 100. The brand also had the highest amount of likes and comments per 1,000 fans demonstrating that Funko’s content resonated with online fans. Additionally, the brand posted content of new merchandise and encouraged fans to like and comment on the post for a chance to win a free toy which resulted in frequent audience online interaction. Video game developer Bandai Namco Entertainment placed second overall, followed by PLAYMOBIL, a toy line of figures and playsets, placing third. Despite placing eighth, gaming console PlayStation ranked first for Impact with a score of 95.32, while tenth place finisher, LeapFrog, ranked the highest for Responsiveness with a score of 72.43.