The Conversation (0)
- AustraliaNorth AmericaWorld
Investing News NetworkYour trusted source for investing success
Top Stocks
Top Resource Stocks
Top Tech Stocks
Top Life Science Stocks
Trending
Trending Articles
Trending Press Releases
Trending Companies
Purpose Bitcoin ETF
BTCC:CA
Silver47 Exploration
AGA:CC
Syntheia
SYAI:CC
CI Galaxy Bitcoin ETF
BTCX.B:CA
Trending Reports
Resource
Popular Lists
Investing Ideas
Outlook Reports
- Lithium Outlook
- Oil and Gas Outlook
- Gold Outlook Report
- Uranium Outlook
- Rare Earths Outlook
- All Outlook Reports
Investing Guides
Tech
Popular Lists
- Top Generative AI Stocks
- Top EV Stocks
- Biggest AI Companies
- Biggest Blockchain Stocks
- Biggest Cryptocurrency-mining Stocks
- Biggest Cybersecurity Companies
- Biggest Robotics Companies
- Biggest Social Media Companies
- Biggest Technology ETFs
- Artificial Intellgience ETFs
- Robotics ETFs
- Canadian Cryptocurrency ETFs
Investing Ideas
Outlook Reports
- Artificial Intelligence Outlook
- EV Outlook
- Cleantech Outlook
- Crypto Outlook
- Tech Outlook
- All Market Outlook Reports
Investing Guides
Life Science
Popular Lists
- Cannabis Weekly Round-Up
- Top Alzheimer's Treatment Stocks
- Top Biotech Stocks
- Top Plant-based Food Stocks
- Biggest Cannabis Stocks
- Biggest Pharma Stocks
- Longevity Stocks to Watch
- Psychedelics Stocks to Watch
- Top Cobalt Stocks
- Small Biotech ETFs to Watch
- Top Life Science ETFs
- Biggest Pharmaceutical ETFs
Outlook Reports
- Life Science Outlook
- Biotech Outlook
- Cannabis Outlook
- Pharma Outlook
- Psychedelics Outlook
- All Market Outlook Reports
Investing Guides
Engagement Labs Announces Total Social Rankings for U.S. Children's Toy Brands
Dec. 02, 2015 11:27AM PST
Emerging TechnologyEngagement Labs (CVE:EL) has announced its Total Social ranking on the top U.S. children’s toy brands for word of mouth (WOM) and social media buzz.
Engagement Labs (CVE:EL) has announced its Total Social ranking on the top U.S. children’s toy brands for word of mouth (WOM) and social media buzz.
According to the press release:
Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTracktrademark, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company.
“The holiday season is fast approaching which has shoppers scrambling to purchase gifts for friends and family. With parents looking to find the hottest new toys for their children, toy brands and manufacturers have the perfect opportunity to showcase its latest and greatest items by taking the conversation online. Social media provides an excellent avenue for these brands to promote its new and exciting merchandise just in time for the holidays,” stated Bryan Segal, CEO at Engagement Labs. “We are seeing many of the top brands leverage its social media platforms to spark the interest of parents and encourage them to purchase products for their children.”
On Facebook, manufacturer Funko, makers of toys with licenses from Star Wars, NFL and Disney, had the highest eValue score, as well as the highest Engagement score of 96.06 out of a possible 100. The brand also had the highest amount of likes and comments per 1,000 fans demonstrating that Funko’s content resonated with online fans. Additionally, the brand posted content of new merchandise and encouraged fans to like and comment on the post for a chance to win a free toy which resulted in frequent audience online interaction. Video game developer Bandai Namco Entertainment placed second overall, followed by PLAYMOBIL, a toy line of figures and playsets, placing third. Despite placing eighth, gaming console PlayStation ranked first for Impact with a score of 95.32, while tenth place finisher, LeapFrog, ranked the highest for Responsiveness with a score of 72.43.
Latest News
Investing News Network websites or approved third-party tools use cookies. Please refer to the cookie policy for collected data, privacy and GDPR compliance. By continuing to browse the site, you agree to our use of cookies.