Big Market for Mobile Startups

The mobile app market presents a beacon of opportunity in a tech market that’s becoming increasingly competitive.
According to an article on TechCrunch:

Mobile has survived several cycles of buzzword status, but the fact remains that it still represents one of the biggest opportunities for founders to target. The latest reliable numbers, from Pew, found that smartphone ownership was still hovering below 70 percent.
Globally, smartphone ownership is probably somewhere in the ballpark of 2 billion users, a figure that’s expected to surpass 6 billion within the next few years. As far as market saturation, we’re still not even halfway there. And of the five giant companies that are doing well, none were developed to be mobile-first. Snapchat only recently got serious about monetizing, rolling out Discover in 2015 and signing a contract with Viacom’s ad sales team earlier this year.
Cord-cutting has not affected entertainment; rather, the large mass of consumers using mobile phones and tablets as entertainment devices has impacted the lack of desire to own a TV. It is possible that the outcome will result in more connected screens providing higher volumes of entertainment than owned TVs. This will expand a greater industry with more consumers using entertainment products more frequently than traditional televisions.

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