Intouch Insight Announces Provisional Patent Application Filing

Intouch Insight (TSXV:INX) has announced it has recently filed a provisional patent application with the US Patent and Trademark Office for campaign functionality on its customer experience management platform

As quoted in the press release:

This patent application covers an innovative technology that coordinates and validates activities or tasks performed by multiple users. The highly automated, closed-loop system is being designed to drive maximum improvements to key performance indicators (i.e. business outcomes) across touchpoints in the customer journey.

“Many organizations are challenged with ensuring that their frontline staff perform specific activities that are critical in delivering targeted customer experiences. In December we announced that we would be pursuing a machine learning strategy and this patent application will help us unlock the capabilities and outputs provided by machine learning. This patent application will also help us provide a valuable solution to our customers, and further differentiate our CEM software offering,” said Cameron Watt, President & Chief Executive Officer.

Click here to read the full press release.