AcuityAds Announces Intent to Acquire Analytics-led Video Advertising Leader, Visible Measures Corporation and Announces a CDN $7.5 Million Bought-Deal Private Placement

AcuityAds Holdings (TSXV:AT,OTCQB:ACUIF) reported the signing of a definitive agreement to acquire Visible Measures Corporation, a Boston-based programmatic platform provider for analytics-led video advertising.
As quoted in the press release:

It is expected that the acquisition of Visible Measures will help AcuityAds gain a more meaningful footprint in the high growth video advertising marketplace. Additionally, this transaction will provide AcuityAds with a strong foundation to capture a greater share of the high-potential, programmatic TV market.
According to eMarketer, the digital video advertising segment which topped $10 billion in the U.S. alone in 2016 is expected to approach $20 billion by 2020 and by 2018, U.S. advertisers are projected to spend $4.43 billion on programmatic TV ads.
By leveraging Visible Measures’ patented video analytics toolset, alongside AcuityAds’ world-class media execution platform, marketers will have access to one single pane of glass to successfully manage all of their digital marketing initiatives.
The Visible Measures platform is fueled by a proprietary dataset and patented programmatic technology that combines five trillion data points to reach more than 500 million unique monthly users across 600,000 web and mobile properties.  Utilizing these robust datasets and analytics tools, advertisers can optimize their ad spend based on competitive data collected in real-time, enabling these same advertisers to maximize ROI and boost market-share.  Since 2009, Visible Measures has collected data on over 22,000 video campaigns from 6,000 unique advertisers, and has studied consumer behavior from four trillion video views.  As a result, the Visible Measures True Reachâ (www.truereach.org) offering has become an industry recognized, MRC (Media Rating Council) accredited metric for video advertising campaigns.
The acquisition of Visible Measures is an all-cash transaction valued at USD $10 million.  The cash at closing may be adjusted to meet certain working capital requirements and standard hold-backs for representations and warranties provided on behalf of the sellers.
For the year ending December 31, 2016, unaudited pro-forma trailing twelve months (TTM) revenue for the combined organization exceeded CDN $75 million.

Click here for the full press release.