CloudPassage Appoints David Appelbaum as Chief Marketing Officer

CloudPassage today announced that marketing veteran David Appelbaum joins the company as Chief Marketing Officer (CMO) reporting directly to Robert Thomas, Chief Executive Officer (CEO). Appelbaum brings more than 20 years of proven software-marketing leadership to CloudPassage, where he will lead the marketing group in developing and delivering innovative communications and promotional programs that support the company’s overall strategic direction.
“David brings us an impressive record of highly successful and award-winning marketing campaigns from some of the most influential software companies in the world,” said Robert Thomas, CEO of CloudPassage. “His strengths in strategic, creative and integrated marketing along with his proven ability to rapidly scale demand for companies like Oracle and BigFix will be a tremendous asset to elevating the CloudPassage brand as we continue our fast-paced growth in the exponentially expanding cybersecurity market.”
Prior to joining CloudPassage, Appelbaum served as vice president of marketing for mobile application intelligence software company Apteligent (formerly Crittercism), where he led marketing turn-around efforts and all aspects of re-branding for the company. Earlier in his career, Appelbaum held senior marketing positions at Oracle, Autonomy, BigFix and Moka 5 among others.
“CloudPassage is delivering a truly disruptive solution for cloud workload security and has already gained traction with more than a hundred large enterprise customers,” said Appelbaum. “In addition, I’m joining a team of very experienced executive and technology leaders, each of whom has a record of successfully scaling late stage startups. Together, we have a remarkable opportunity to build a great company.“
As a member of the Executive Staff, Appelbaum will participate in corporate and business strategy discussions and translate market feedback, business intelligence, and creative visioning into products that accelerate CloudPassage’s growth.
About CloudPassage
CloudPassage® Halo® is the world’s leading agile security platform that provides instant visibility and continuous protection for servers in any combination of data centers, private clouds and public clouds. The Halo platform is delivered as a service, so it deploys in minutes and scales on-demand. Halo uses minimal system resources; so layered security can be deployed where it counts, right at every workload — servers, instances and containers. Leading enterprises like Citrix, Salesforce.com and Adobe use CloudPassage today to enhance their security and compliance posture, while at the same time enabling business agility. Headquartered in San Francisco, California, CloudPassage is backed by Benchmark Capital, Lightspeed Venture Partners, Meritech Capital Partners, Tenaya Capital, Shasta Ventures, Musea Ventures and other leading investors.
For more information, visit www.cloudpassage.com.
CloudPassage® and Halo® are registered trademarks of CloudPassage, Inc.