Silver Institute Releases Silver Jewelry Sales Survey Results

The Silver Institute’s Silver Promotion Service announced a summary of retail silver jewelry sales in 2011.

As quoted in the press release:

Key findings included the following:

• 77% of jewelry retailers said their silver jewelry sales increased in 2011 with 27% having an increase of over 25%;
• 53% of retailers rated silver jewelry as having provided the best maintained margin during the 2011 Holiday Season; and
• Silver jewelry represented, on average, 37% of retailer unit volume and 27% of dollar volume.

Click here for the Silver Institute press release.