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Rapaport announced that PC Jeweller Ltd. (BSE:534809) has signed an exclusive collaboration agreement with Blue Nile Inc. (NASDAQ:NILE).
Rapaport announced that PC Jeweller Ltd. (BSE:534809) has signed an exclusive collaboration agreement with Blue Nile Inc. (NASDAQ:NILE). The deal will give Blue Nile the opportunity to tap into India’s large jewelry-buying population.
As quoted in the market news:
PC Jeweller explained that the collaboration with Blue Nile aims to evaluate the Indian market for potential online jewelry sales on a long term basis. The agreement is a possible stepping stone toward a potential strategic partnership between the two companies, PC Jeweller stated.
Currently, Blue Nile does not ship to India but supplies 45 countries throughout North America, Asia Pacific, Europe and the Middle East.