Dominion Diamond Plans Launch of Revitalized CanadaMark Program

Mining Weekly reported that Dominion Diamond Corp. (TSX:DDC,NYSE:DDC), which recently provided a sales and production update for the first fiscal quarter of 2015, plans to launch a revitalized CanadaMark diamond hallmark program at the JCK Las Vegas Show.

As quoted in the market news:

Dominion announced that it had approved an action plan to significantly raise the CanadaMark programme profile, through participating in the upcoming JCK Las Vegas Show, and would increase marketing activity to the diamond trade over the next two years.

An online business-to-business trading platform is also being developed to allow diamond jewellery wholesalers and retailers to easily source CanadaMark polished diamonds held by approved manufacturers.

Robert Gannicott, chairperson and CEO of Dominion, commented:

The CanadaMark programme provides assurance that a CanadaMark diamond was mined in Canada and in a responsible manner. The CanadaMark programme represents the company’s commitment to category marketing of Canadian diamonds. Through this programme, the company aims to highlight the long-term environmental stewardship and social responsibility of the Canadian diamond mining industry, which ultimately will help achieve the highest prices for the company’s diamond production.

Click here to read the full Mining Weekly report.

Click here to view Dominion’s results for 2015′s first fiscal quarter.