De Beers Confident in Prospects for Diamond Jewelry

In an interview with Mining Weekly, Bruce Cleaver, director of strategy at De Beers, said that his company’s consumer research continues to show that diamonds are an in-demand luxury product.

Though the United States is still the strongest market for diamond jewelry, demand is growing from Asian markets, particularly China.

Watch the interview with Cleaver below or click here to read the full Mining Weekly report.